WHETHER MONEY MOTIVATES!_IF YES
Behavioral
scientists tend to downplay money as a motivator. They prefer to emphasize the
importance of challenging jobs, goals, participative decision making, feedback,
recognition, cohesive work teams, and other non-monetary factors. We argue otherwise
here that is, money is the critical incentive to work motivation.
Money is important to employees because it’s a medium of
exchange. People may not work only for money, but take the money away and how
many people would come to work? A study of nearly 2,500 employees found that
although these people disagreed over what was their number-one motivator, they
unanimously chose money as their number two.
As equity theory suggests, money has symbolic value in
addition to its exchange value. We use pay as the primary outcome against which
we compare our inputs to determine if we are being treated equitably. When an
organization pays one executive Rs9 Lacs a year and another Rs11 Lacs, it means
more than the latter’s earning Rs2 Lacs a year more. Its message, from the
organization to both employees, of how much it values the contribution of each,
In addition to equity theory, both reinforcement and
expectancy theories attest to the value of money as a motivator. In the former,
if pay is contingent on performance, it will encourage workers to generate high
levels of efforts. Consistent with expectancy theory, money will motivate to
the extent that it is seen as being able to satisfy an individual’s personal
goals and is perceived as being dependent on performance criteria.
However, maybe the best case for money is a review of
studies that looked at four methods of motivating employee performance: money,
goal setting, participative decision making, and redesigning jobs to give
workers more challenge and responsibility. The average improvement from money
was consistently higher than with any of the other methods.
IF NO
Money can motivate some people under some conditions, so
the issue isn't really whether or not money can motivate. The answer to that
is: It can? The more relevant question is: Does money motivate most employees
in the workforce today? The answer to this question, we propose, is No.
For money to motivate an individual’s performance, certain
conditions must be met. First, money must be important to the individual. Yet
money isn't important to everybody. High achievers, for instance, are
intrinsically motivated. Money would have little impact on these people.
Second, money must be perceived by the individual as being
a direct reward for performance. Unfortunately, performance and pay are poorly
linked in most organizations. Pay increases are far more often determined by
non-performance factors such as experience, community pay standards, or company
profitability.
Third, the marginal amount of money offered for the
performance must be perceived by the individual as being significant. Research
indicates that merit raises must be at least 7% of base pay for employees to
perceive them as motivating. Unfortunately, data indicates average merit
increases in recent years have been typically only in the 3.3 to 4.4 % range.
Finally, management must have the discretion to rewards
high performers with more money. Unfortunately, unions and organizational
compensation policies constrain managerial discretion In non unionized
environments, traditionally narrow compensation grades create severe
restrictions on pay increases. For example, in one organization, a Systems
Analyst IV’s pay grade ranges from Rs 40,000 to Rs 45,000 a month. No matter
how good a job that analyst does, her boss cannot pay her more than Rs 45,000
month. Similarly, no matter how poorly she performs, she will not earn les than
Rs 40,000. So money might be theoretically capable of motivating employee
performance, but most managers aren't given enough flexibility to do much about
it.
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